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Marketing Manager 市场经理 18-20k
北京-顺义区 5-10年 本科
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五险一金 定期体检 免费班车 公司规模大
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施女士 7小时前在线 已认证
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职位介绍
JOB PURPOSE To drive and deliver marketing activities and events. SCOPE AND PURPOSE OF JOB ● Increase awareness of the school through Marketing & Media Activity and promote our school’s clear identity distinct to the local market. ● Coordinate responsibility for external/internal communications and marketing, particularly digital marketing and social media. ● Liaising and building positive relationships with members of the academic staff, support staff, and Senior Leadership Team to drive quality content generation for strong marketing campaigns. ORGANISATIONAL RELATIONSHIPS ● Directly responsible to the Director of Admissions & Marketing. ● Liaison and communication from the Marketing Team to all staff and stakeholders. KEY TASKS AND RESPONSIBILITIES Marketing ● Be key point of contact for marketing, sponsorship, and event enquiries. ● Produce quality written and visual content for media, PR, and website; integrate written and visual content from a variety of sources and uphold brand guidelines. ● Work with a variety of sources to generate written and visual content for the website and maintain a library of high-quality images and video. ● Assist in building relationships and maintaining a database of key partners/stakeholders such as chambers, consulates, local government. ● Increase awareness and visibility of the school online and offline. ● Foster relationships with marketing partners, media, relocation agents and community. ● Guide the development of marketing campaign execution at the direction of the DAM. ● Ensure MAC team awareness of school activities, events and highlights to develop content for newsletter/website/media articles. Media, PR & Communications ● Develop and deliver PR/Communications & Content Plan with DAM. ● Ensure an appropriate and diverse range of tools exist to implement efficient and effective communications to agreed audiences. ● Build awareness of the school’s brand through online and offline media channels. ● Recognise and maximise PR and media opportunities and develop modern media mix for existing and prospective parents. ● Build and maintain media relationships. ● Produce press releases, advertisements, marketing campaigns to print and online media. Coordinate, compile and quarterly newsletter for partners. ● Increase media presence in both physical and digital press. ● Improve SEO optimisation for school. Digital & Website ● Assist in website updates, blog entries, news stories, etc. ● Maintain and develop the website as a marketing tool particularly in regard to content and SEO. ● Review and enhance website content and suggest improvements to enhance user experience. ● Review statistics and monitor analytics with the DAM. ● Produce reports for website & social media analytics, and campaign outcomes. ● Track the implementation of the digital marketing strategy and propose actions to improve lead generation. Event Management ● Create and maintain a calendar of MAC events. ● Manage and coordinate internal and external events programme for MAC activities. ● Support PTA and internal stakeholders for event logistics where appropriate. ● Maximise branding opportunities to promote the school through community-focus events. ● Attend and coordinate weekly event management meeting with heads of schools. ● Coordinate and manage key school events Winter Fair, Temple Fair, Summer Fair, and International Fair, along with minor events such as Corporate Cocktails. ● Support to fulfilment of external events by our Academic Team, such as school fairs and the showcasing of our performing arts and music departments, e.g. choir, band, or theatrical performances. Brand Management ● Manage and protect the school brand. ● Assist the DAM in training staff on brand guidelines. ● Ensure alignment to brand guidelines as required. Social Media Increase the school’s online presence. Increase engagement on social media across all relevant platforms, including our current: Meta, LinkedIn, Weixin, Rednote, Douyin, Naver. Review and report a summary on social forums and commentary of the school, produce an action plan on suggested areas of improvement. Maintain up-to-date knowledge of the digital marketing activities of international schools market in Beijing, and other tier one cities. OTHER ● Hold a current Enhanced Criminal Records Bureau Disclosure or equivalent for countries lived in outside of the UK, or be willing to undergo the appropriate ICPC procedures to acquire the necessary certification to ensure child protection standards are met. ● Compliance with visa requirements for working in China. ● A commitment to safeguarding and promoting the welfare of all pupils. And the willingness to undertake appropriate child protection training when required. ● Equality, we believe in treating all employees fairly, on merit and with the same respect regardless of their background, age, disability, gender identity, marital status, pregnancy and maternity, race, religion and/or belief, or sexual orientation. ● Diversity relates to the many and varied attributes of the people that make up our organisation including but not limited to race, ethnicity, gender, gender identity, sexual orientation, age, social class, physical ability or attributes, religious or ethical values system, national origin, and political beliefs. ● Inclusion, practice or policy of providing equal access to opportunities and resources for people who might otherwise be excluded or marginalised. ● Action that shows all people have the right to be respected and appreciated as valuable members of their communities. PERSONAL SPECIFICATIONS ● Qualified bachelor’s degree level in marketing or communications. ● Proven track record in marketing management and event coordination experience. ● A track record in developing strong relationships with clients, including with young people and parents. ● Excellent oral and written communication skills in English, Mandarin, and Cantonese (other languages are a bonus). ● Proven track record of ensuring good progress and outcomes for multiple stakeholder groups at a successful enterprise. ● Ability to integrate technology into marketing and events. ● A strong awareness of AI and its usability in marketing. ● Good awareness of the international education industry, the market conditions facing the British School of Beijing, and the key competencies of the school and its competitors. ● Skilled in soft-sales with a track record of success in sales. ● Strong awareness of data-to-insights and the application of data in strategy and action. ● Good background of running multi-channel campaigns in marketing. PERSONAL ATTRIBUTES ● As our teammate, here’s what we expect: ● High levels of personal integrity. ● Conscientious and able to focus on completing work to a consistently high standard. ● Flexible and positive approach to work. ● Excellent organisational and time-management skills; high attention to detail. ● Ability to work to tight deadlines and able to prompt others to ensure deadlines are achieved. ● Adaptable to working in a fast-paced, ever-changing environment. ● Ability to work under pressure and remain calm. ● Proactive and willingness to take on multiple tasks. ● Self-motivated and enthusiastic. ● Ability to work independently. ● A team player, willing to help and be flexible. ● Continually striving for improvement. CREATE YOUR FUTURE We’re Nord Anglia Education, the world’s largest premium international schools organisation. Every day, our teachers and support colleagues help our thousands of students achieve more than they ever imagined possible. A transformational education at one of our schools is focussed on excellent academic outcomes, creativity, wellbeing, and international connectedness. Our innovative use of educational technology also creates a personalised, 21st century learning experience for all students, while our global scale means we can recruit and retain the world’s best teachers and offer unforgettable events and expeditions. Our people are empowered to make a difference in their fields of expertise. Our fast pace of growth requires evolution and change from everyone, giving you the chance to define the role you do in the future. This challenges the learning agility of our employees and ensures every day brings interesting new experiences. Founded in 1972 in the United Kingdom, our first international school opened in 1992 in Warsaw, followed by rapid growth across the world since the 2000s. When you join our team, you’ll become part of a global family of experts working for a fast-growing premium international brand.
其他信息
行业要求:教育培训/科研
所属部门:市场招生部

公司简介

About Nord Anglia Education Nord Anglia Education is the world’s ******* premium schools organisation, with campuses located across 32 countries in North America, Europe, China, Southeast Asia and the Middle East. Together, our 81 schools educate more than 68,000 students from kindergarten through to the end of secondary school. We are driven by one unifying philosophy: we are ambitious for our schools, students, teachers and staff, and we inspire every child who attends a Nord Anglia Education school to achieve more than they ever imagined possible. Every parent wants the best for their child — so do we. Nord Anglia Education schools deliver high quality, transformational education and ensure excellent academic outcomes by going beyond traditional learning. Our global scale enables us to recruit and retain world-******* teachers and to offer unforgettable experiences through global and regional events, while our engaging learning environments ensure all of our students love coming to school. For more information, please visit ***************************. 关于诺德安达教育集团 诺德安达教育集团致力于高端学校经营。我们在中国、欧洲、中东、东南亚及北美等32个国家经营管理着81所高端学校(包括战略合作模式下开办的学校),并在这些学校中为超过68000名学生提供高品质的教育。我们主要服务于年龄段从幼儿园至中学毕业的学生群体(K-12)。我们所有的学校奉行同一理念:对我们的学生、员工及学校大家庭抱有热望,志在高远,并在这一理念的推动下奋力前行。 每一位家长都希望给予孩子最优质的教育,在通往这一目标的道路上我们与您同行。诺德安达教育立志为学生提供超越传统、拥有更为广阔视角的优质教育。我们在世界各地名声斐然,这帮助我们吸引了来自世界各地优秀的人才。我们为学生创造多元化的学习机会,激发他们的学习热情。

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