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- 职位介绍
- 职责描述： •Refine and implement the Digital as a Channel (Daac) organisational design for the China markets. •Drive performance of agreed key performance indicators. Drive and continually improve best practice, operational capability and operational efficiency within agreed budget parameters. •Accountable for setting a clear Digital as a Channel strategy and collaborate closely with local, regional and global teams to drive implementation and operationalisation. •Responsible for driving digital sales across the Digital Channels in the market. •Build a distinctive Digital Channels team that will lead and deliver value across the key Digital as a Channel operating activities that span content management, digital messaging, digital optimisation, digital data and digital acquisition. •Lead and drive optimisation of the elements of the digital channels that span public website, SEO, Earned Social Media, media, data & technology services, Push, Email, SMS, Secure Site/App Value Added Digital Message slots. 任职要求： •Experience in marketing/acquisition and digital channel management in Guangdong areas (including Shenzhen, Guangzhou, Foshan, etc.) will be preferred. Strong understanding at various levels across an organisation of Digital services and applications. •Outstanding transformation knowledge and experience (including organizational design & change management). Experience with or a strong appreciation of working in a highly regulated/controlled /process driven environment. •Specific proven Digital Marketing eCommerce skills, at scale. Deep and wide subject matter expertise of digital channels. •Strong commercial orientation, track record of balancing risks versus rewards and maximizing the cost effectiveness and profitability for the business. Preferably having managed an international P&L. •Exceptional ability to lead diverse teams across functions, with strong people leadership, team work, gathering information and analyzing, judgment and decision making, communication competencies •Outstanding subject matter expertise of channel, including technical, commercial, market place and customer considerations.
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