Pure Fishing is a global family of quality fishing tackle brands, offering a broad range of products that meet or exceed the needs of today's anglers.
The brands that came together to form Pure Fishing were founded by passionate inventors of much of the tackle that we use today. Their ingenious engineering created firsts in revolutionary reels; lightweight graphite rods; castable, high-strength fishing lines, and the most advanced soft baits. These discoveries firmly established our company at the forefront of technology.
Day by day, innovation by innovation, and catch by catch, each brand has earned a distinct and unique reputation with anglers worldwide. Each brand continues to build on that reputation as part of Pure Fishing.
At Pure Fishing our credo is “The angler is our boss.” With a state of the art research facility in Spirit Lake, Iowa that is second to none, it comes as no surprise that Pure Fishing products are at the forefront of innovation and technology. Pure Fishing offers anglers a brand portfolio that has proven itself over decades on the water and has always been associated with quality and durability.
Fishing to us is not just about business, it is about time shared with family and friends, time on the water, excitement and the environment. Pure Fishing is dedicated to helping anglers everywhere have more fun catching more fish.