【Studio Introduction】 M SUPER AVENIR was founded in 2018. M - “I AM” Avenir - “FUTURE” in French M Super Avenir conveys the sense of faithfulness to oneself and the confidence in winning the future. The brand adopts lines which stand for human beings who are thought to be simple as lines. However, the lines are continuously distorting, intertwining and piling up, which indicates the change of human beings from purity to complexity due to the external factors. Centering on the human body and patterning, the brand defines itself as “Styling Art”, aiming to convey a unique sense of life and dressings, shaping a new form of styling, and promoting the formation of its distinctive visual language via continuous variation and innovation of patterns. 品牌M Super Avenir于2018年6月份创立。品牌用线条代表人,认为人最初就像线条一样简单,随着外界因素的影响,线条不断扭曲,交错,线与线之间堆叠出复杂的形状,如同人从单纯到复杂的变化。品牌围绕着“人体和图形”展开,定位为“Styling Art”,旨在传达一种与众不同的穿搭理念与生活方式,塑造一种新的styling形式,通过图形的不断创新与变化逐而建立起品牌独有的视觉语言。 【Founder Introduction】 The founder and designer of M Super Avenir Xiaoming Shan, graduated from Central Saint Martins College of Art and Design in London.In the Central Saint Martins 2017 Press Show, he won the Special Creative Award for his unique design concept and bold expression, who was the first Chinese awarded. In the same year, Xiaoming Shan was nominated as the "Top Ten Designers of 2017" by the Italian Vogue. Actors Yang Zi, Tang Yan, Yuan Shanshan, Rocket Girls, Zhao Lusi, Zhao Xiaotang, Beyonce's sister Solange and other fashion celebrities wore clothes from M Super Avenir. 设计师单晓明(Xiaoming Shan),毕业于伦敦中央圣马丁艺术与设计学院,在Central Saint Martins 2017 Press Show中以独特的设计概念和大胆的表现手法获得全场特别创意大奖,成为第一位获得该奖的华人设计师,受到众多国际一线媒体如《Dazed》《Hunger》《WWD》《Dezeen》《1Granary》《BOF》,以及国内著名媒体如芭莎时尚网、ELLE中⽂网、环球网、搜狐时尚等的相继报道。同年,Shan被意大利版Vogue提名为”2017年度十佳设计师”。演员杨紫、唐嫣、袁姗姗、火箭少女、赵露思、赵晓棠、Beyonce妹妹Solange等时尚知名人士都穿过其设计的衣服。

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